I just saw the press today and noticed a little article about McDonald’s keeping on with a strategy they have called ” Grandes Placeres, Pequeños Precios”, (Big pleasures, low prices) which first offered Big Mac in Q12.oo, and other products such as sodas and burguers in Q7.00 . Now bringing up the second phase that introduces the Texan burger (hamburguesa barbacoa tejana) in Q10.00 and quarter pounder in Q12.00 replacing the big mac, also sausage burrito and small fries in Q7.00 come to replace the previous products.
In my opinion this is a really good strategy although I`ve noticed that Mc`s quality is lower. Taco Bell its doing the same with the Q6.00 and Q10.00 tacos but lets face it; McDonald’s its the top of mind. I also noticed the good public relations McDonald’s has in Guatemala due to the press article, it wasn’t advertising it was an article in the economics section. This week we were discussing in class how McDonald’s adapts to the needs of the customer; that has been their success, this is a pretty good example of how they apply what pure marketing is;
Needs of the customer.
So… Are you “lovin it”?