Guatemala, a city in progress that its increasing its number of car dealers and increasing buyers in certain sectors, is now alert due to the notice that GM was going bankrupt ; actually GM cars are not so popular over here, people go more often with japanese cars like toyota or nissan,but you get to see a high number of GM´s most of all chevys and gmc, we don’t get saturn , Saab or Buick although Chevrolet`s spark has been a total hit over here due to its very low gas mileage .
In this city its not so common to see Hummers either; people like to buy more low mileage cars and GM its not that kind of manufacturer. In my point of view; GM its losing the faith that it had on their clients , at least over here buyers are not looking anymore for a GM car, instead they`re going Toyota, Nissan, European cars such as Volkswagen, Mercedes, BMW and Audi are increasing, even Indian Cars, when a few years ago they went for s10 pickups, sierras etc. Actually i`ve seen a few new suburbans and Tahoe but that’s it.
GM has to put more interest in the dealership they have here; it has nothing to promote their cars and now its when they have to do it most. In my opinion, GM needs to go global about creating a new image for their buyers; that way they can assure the market in Guatemala. No word on how the U.S. will get back the $90 billion will have lent GM to cover all its mistakes. And all the GM stockholders — who have already lost 98 percent of their investment since Rick Wagoner took over — will see that remaining two percent wiped out.
GM failed because they could never make a profit on small cars. The matter is that GM bet the farm on colossal gas-guzzling vehicles, thinking that gas prices would be cheap forever. When gas prices skyrocketed, which they will do again, GM had sales lots full of SUV’s they couldn’t sell, and that’s the only thing they can make a profit on thanks to their cost structure. GM falled, its a matter of time to see how this giant is gonna get up again.
In meantime question is … Would you buy from a bankrupt company?