Minimalist, fresh and trustworthy
“Refresh everything” says new Pepsi marketing campaign bringing a new image to their products and to the whole brand.
Its not about only refreshing their logo or their cans, its about refreshing the world. I visited their site recently and got amazed by the innovation that the new marketing campaign offers. Pepsi as always, oriented to the youth of the world; now introducing the “refresh” phrase, wanting to bring some sort of optimism and “relax” feeling in this moments of crisis in the whole world; they say that their new logo its based on a smile, i don’t find it that way but maybe everybody will.
Pepsi`s new TV ads are totally oriented to their new image. Website now shows the commitment with the youth bringing a new facebook and youtube channel, introducing “refresh” spaces such as refresh music, refresh 2009, refresh mlb, refresh everything and refresh america, to show their optimistic side of all these things that are affecting the world by transmitting “fun” and a sharper image. Also they are promoting the phrase: Every generation refreshes the world, which is promoted in the whole new line of innovating TV ads.
I posted some pepsi`s new TV ADS, you can watch them at my media section.
Also promoting the new “pepsi throwback; which is made with natural sugar; with this they intend to give a retro look and to remember past pepsi`s generations.
Pepsi throwback
Past campaigns of Pepsi always have been innovating like “generationext” and “el reto pepsi” as we nknow it here in Guatemala. Pepsi is a nice example of what an innovating and changing image is. Not getting stuck in one image or logo, innovating and making changes, adapting to the market and always showing optimism.
i like it! it looks so much better and modern!
i like it a lot!!! is so cool
it´s so cool i like it a lot
I think that if that much better that the logo takes time already passed and I think many people are going to love
I like how Pepsi focused their new image on giving youth an optimistic way of looking at life in this global crisis. I think this image truly sends a “refreshing” message. About the smile thing, I agree with you, I can’t see a mile there, unless it’s sort of a “half-smile”. Personally I prefer Coke, but can’t wait to see Pepsi’s new image on every Guatemalan billboard.
i agree with Zepeda it’s cool that pepsi cares about his image
and yeah it looks ”refreshing”
lol this is awesome.. this new image will put coke in a low level maybe
awesome pepsi logo its gonna be a hit though
It refreshes you just by looking it !!
its so cool i like this new image !
mmmm and gave me a win! jjajajaja
Well, its a great branding strategy…Will see how people will react to it. Lets just say we will be expecting alot of publicity to introduce this new image.
Great article!
mmmm That new image is quite rare, but it’s OK. It is what we can expect from Pepsi, a brand that “refreshes” itself periodically. I don’t easily grasp the smile, but we will adapt to the new logo in a few months. The TV ad is very good and effectively conveys the idea of “refreshing”.
The unovation in the image of pepsi was guessed right. A new creative enough and refreshing concept, I like it.
mmm im in the mood for a coke… but pepsi’s idea is really good. Interesting article about it, nice way of presenting the information.
the best style…
the blue one’s nice
wo00www I like the design and in my view, because it divides the product of the cocacola providing it with a certain “identity” itself. I love something rare, but the logo has also been upgraded, to my taste very elegant! jajajaja
Pues la verdad es que esta bien bonito el nuevo diseño, se me muy moderno lo cual seguramente tendra un impacto muy positivo en los jovenes, habra que esperar con que sale la Coca-Cola.
McDonalds, la verdad es que sus hamburguesas son muy buenas, y pues aqui en Honduras la verdad es que a nivel de comidas rapidas son los que brindan el mejor servicio y limpieza en sus establecimientos, aunque aqui han perdido su proyeccion social que antes hacian a tavés de la imagen del payaso Ronald, aqui en Honduras al menos ya no lo hacen, yen cuanto a los precios bajos pues a comer se ha dicho, y aqui casi todos lo restaurantes han bajado sus precios o han sacado buenas promociones.
that’s cool , I like the white one, is original and different and I haven’t
seen already a can with a similar style, I like it, I also like the quote : ”its about refreshing the world”
its very chilero… jajajaja but coke is the greatest gaseosa jajajaja =D
The new logo is nice because it is simple and refreshing as all the marketing they are doing, positive attitudes to improve your day yeahhhhh